Hudson’s Bay Launches New Concept Designed to Deliver the Season’s Must-Have Pieces. What’s In Our Closet to Launch in all Stores March 2017!


What’s In Our Closet is a new, exclusive, national concept at the Hudson’s Bay where they have brought together key items to update your wardrobe, all in one place, making it easy to shop the current must have trends that are in store and add it to your closet!! Designed as an edited selection of exclusive styles perfect for spring, Our Closet will launch in all 90 Hudson’s Bay stores across Canada and online at thebay.com/ourcloset in March 2017.


I was invited to a sneak preview of all the spring must haves and it had me dreaming of warmer temperatures and lusting after everything.

The spring 2017 edit will consist of 12 key themes including:

 The Bomber  The Moto  A Shirt With A Twist  Shoulder Exposure  The Floral Dress  The Girlfriend Jean  The Summer Blazer  The Cropped Pant  Block Heels & Lace Ups  The Cool Crossbody  The Neckerchief  Gold Links


“We created What’s In Our Closet as a way to take the guesswork out of updating your wardrobe with key pieces that feel right for the season,” said Suzanne Timmins, Senior Vice President and Fashion Director, Hudson’s Bay. “Our customers can feel confident knowing that we’ve chosen the styles she needs to keep her wardrobe updated and fresh.”



Customers will be able to easily find What’s In Our Closet in-store with dedicated signage and custom built shops that will be updated and transition on a seasonal basis. I couldn’t help but take a few pics with my brand new camera (which I am la la loving!!!!!! BTW) The clothes, those vintage wardrobes and the space were so beautiful! I know where I’ll be shopping!!!


Hudson’s Bay Company, incorporated in 1670, is North America’s oldest company. Hudson’s Bay has grown to become Canada’s most prominent department store, today operating 90 full line locations and thebay.com. It has established a reputation for quality, service, and style by offering well-edited assortments of exclusive and popular fashion, beauty, home and accessory designers and brands. It is part of the Hudson’s Bay Company brand portfolio.


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